Locals know the difference. The “It’s Highlands, Not The Highlands” Tee is a tongue-in-cheek tribute to the town that inspired Above the Hook — a nod only real ones will get.
Printed on premium fabrics, the front keeps it clean with the crossed-out THE and bold HIGHLANDS text, while the back features the signature cowboy riding a dolphin graphic with Above The Hook typography — an emblem of the brand’s coastal-cowboy attitude.
Soft, durable, and locally loved — this is the Highlands uniform.
Locals know the difference. The “It’s Highlands, Not The Highlands” Tee is a tongue-in-cheek tribute to the town that inspired Above the Hook — a nod only real ones will get.
Printed on premium fabrics, the front keeps it clean with the crossed-out THE and bold HIGHLANDS text, while the back features the signature cowboy riding a dolphin graphic with Above The Hook typography — an emblem of the brand’s coastal-cowboy attitude.
Soft, durable, and locally loved — this is the Highlands uniform.
