Above the Hook creates short-form film series about place.

Not ads. Not influencers. Not social media management.

Each collaboration is a cohesive reel series — released over time — designed to feel like a living local magazine.

You don’t sponsor content.
You are part of the story.

What This Is

A 10-reel cinematic series, produced and published by Above the Hook, centered on Highlands, Sandy Hook, & Monmouth County.

The focus is always the place first:

• the water

• the light

• the people

• the places

• the quiet moments

• the reasons people feel connected here

Your brand is featured naturally inside that story.

How the Series Works

Each collaboration includes 10 reels, released over ~30–45 days, all with a unified look, tone, and pacing.

The Series Mix

Place-First Reels (4–5)
Cinematic visuals — birds, docks, streets, water, movement.
Minimal text. No selling. Pure atmosphere.

Collaborator Reels (3–4)
You appear on camera in a natural way.
Examples:

• your favorite local spots

• places you bring friends

• moments that explain why you’re here

Brand-Forward Reels (1–2)
Clear but tasteful features of your business — always framed through place, not promotion.

All reels:

• shot and edited by Above the Hook

• published on the Above the Hook Instagram

• posted as collaborations, tagging you directly

• aligned with the Above the Hook visual identity

The Flywheel Effect

Many series also spotlight other local businesses you love — coffee shops, restaurants, trails, stores.

Those brands:

• get featured organically

• get tagged in the content

• often become future collaborators themselves

This creates a natural local flywheel:
people → places → brands → community.

Who This Is For

• Realtors & local service professionals

• Restaurants, cafés, and shops

• Builders, designers, and creatives

• Local founders who care about place

• Brands that want long-term presence, not one-off ads

If your business is connected to this area, this is for you.

What This Is Not

• Not ad management

• Not influencer posting

• Not “content calendars”

• Not follower guarantees

Above the Hook remains an independent media brand.
That’s why the content works.

All-In Pricing

Local Series Collaboration

$3,500 all-in

Includes:

• Creative direction & series concept

• Filming (multiple locations, one collaborator)

• Editing of 10 cinematic reels

• Publishing on Above the Hook

• Collaboration tagging on all reels

• Organic discovery through the ATH audience

No add-ons.
No tiers.
No upsells.

One series. One story. One price.

Subscription Option

Local Series Subscription

Ongoing presence inside the story of Highlands & Sandy Hook.

For brands who want to be part of the narrative long-term, we offer a limited subscription collaboration.

The Subscription

$1,250 / month
3-month minimum

Includes one 10-reel series per quarter, produced and published by Above the Hook.

That’s:

• 10 cinematic reels every 3 months

• Released gradually as part of Above the Hook’s ongoing editorial calendar

• Consistent presence without feeling promotional

What’s Included

• Quarterly creative direction & series theme

• Filming across multiple locations

• Editing of 10 reels per quarter

• Publishing on Above the Hook

• Collaboration tagging on all reels

• Priority scheduling in the ATH content calendar

Your brand becomes a recurring character, not a one-off feature.

Why Brands Choose the Subscription

• Long-term association with Above the Hook

• More organic discovery over time

• Less pressure on any single post to “perform”

• Deeper audience familiarity and trust

• Easier planning — no one-off decisions

This is for brands who want to be present, not loud.

Subscription vs One-Time

One-Time Series
$3,500
• One 10-reel series
• Short-term spotlight

Subscription
$1,250 / month
• One 10-reel series per quarter
• Ongoing presence
• Priority access
• Best value long-term

Availability

Subscriptions are limited to protect the Above the Hook feed and maintain editorial integrity.

If the subscription is full, one-time series may still be available.

Optional Add-Ons (If Relevant)

• Paid amplification through Above the Hook

• Behind-the-scenes content for your own channels

• Ongoing quarterly series

(Discussed only if it makes sense.)

How to Get Started

If you’re interested in being part of an upcoming series:

📩 Reach out via instagram DM
Tell us:

• who you are

• what you do

• why you care about this place

We only take on a limited number of collaborations per season.

Final Note

Above the Hook exists to document and celebrate this place — thoughtfully, beautifully, and honestly.

We collaborate with brands that fit that story.

If that sounds like you, we’d love to work together.