Scenic, Sandy Hook.

Above the Hook is more than apparel—it’s a creative movement born on the Hook and in Highlands. Our mission is to capture the raw spirit of the coast through timeless gear, film, and storytelling that embody adventure, resilience, and community. We celebrate the culture of life on the water, while building a brand that connects local roots to a global audience. From surf checks to sunsets, Above the Hook is where creativity and coastal living converge.

We are, Above the Hook

“We live where the hills rise above the hook and meet the ocean. The skyline glistens on the horizon and winter storms crash in with a vengeance. We learn to see beauty in the everyday—the shelly shoreline after a storm, the possibilities in whats washed ashore, the resilience of community shaped by the bounty and fury of the sea.

Above the Hook was born as a way to share the spirit of our historic community. We tell stories of our place as our creative expression in hopes to remind us to look up, lookout, and feel the energy of the here and now.

Small batch slow-fashion, sustainable art, tall tales of local lore, and visual beauty is our small way of honoring where we are and staying stoked about who and whats around us.

We hope our brand inspires you to join along — and elevate the shore.

Way up north.”

— Above the Hook