Our Model & Mission

Above the Hook exists to document, elevate, and share the story of Highlands, Sandy Hook, and the greater Monmouth County region—the place, the people, the work, and the culture that make it what it is.

We believe places deserve to be represented honestly and beautifully.
And we believe that work should be sustained transparently.

Here’s how we do that—and how you can be part of it.

Services

For Locals

What This Is for You

Above the Hook is a living record of the place you call home.

We create photography, writing, film, and physical artifacts that reflect Highlands and Sandy Hook as they actually are—not as a destination pitch, but as a community shaped by weather, water, work, and people who stay.

This work:

  • Preserves local history and culture

  • Builds pride and shared identity

  • Strengthens the town’s voice beyond seasonal attention

You don’t have to explain this place to us.
We’re already here.

How You Can Support It

  • Wear and share the brand

  • Subscribe to the quarterly print editions

  • Support the businesses and creators featured

👉 [Shop Above the Hook Goods]
👉 [Subscribe to the Quarterly Print Edition]

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.

What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.


Let’s Work Together