Introducing Above the Hook
Above the Hook: A Story From the Shore
We live where the hills rise above the Hook and meet the ocean. Where storms crash in and sunlight breaks through the horizon. Highlands and Sandy Hook have always been more than a backdrop — they are teachers, muses, and anchors. This place reminds us that resilience is found in every tide, beauty in every storm, and creativity in what washes up on shore.
Above the Hook was born from this spirit. Our mission is to capture the raw energy of the coast and translate it into apparel, art, and storytelling that people can carry with them — wherever they are. We’re not chasing trends. We’re building something timeless. Small-batch, slow-fashion pieces that feel lived-in from the start. Prints and media that celebrate the peninsula’s wildness and light. Community events that remind us we’re stronger together.
Our values are simple:
Adventure. Embrace the unknown, chase the swell, live fully.
Creativity. Every shirt, print, and photo is a reflection of our story.
Community. Highlands and Sandy Hook are the heartbeat — our people, our home.
Resilience. Inspired by the sea, we endure, adapt, and rise above.
Above the Hook is a collective for the dreamers, the storm-watchers, the tide-chasers, and the ones who see beauty in the overlooked. Whether it’s a shirt that feels like it’s always been yours, a print that brings the shoreline into your living room, or an event that connects neighbors and strangers alike — we exist to honor this place and to share its energy with the world.
This is just the beginning. We invite you to rise with us, to look out over the water with fresh eyes, and to carry a piece of Highlands and Sandy Hook wherever you go.